Our sense of smell is incredibly powerful - it not only influences our mood, but also our behavior and our decisions. In various...

Boutique hotels are characterized by their individuality, exclusivity and attention to detail. They offer their guests a unique...

In the hospitality industry, it's not just the taste that counts - the entire ambience of a restaurant plays a crucial role in the...

Our sense of smell is one of the strongest and most underestimated senses we have. It accompanies us through everyday life, triggers...

When we think of brand identity, we often think of logos, colors or slogans. But what if we told you that another, often underestimated...

Scent marketing, or olfactory marketing, is a targeted marketing strategy that uses scents to create a certain atmosphere and...

In bars, it’s not just about drinks or music—it’s about creating an atmosphere that attracts, relaxes, and invites guests to stay. Often...

Hotels thrive by offering guests unforgettable experiences. Beyond service, amenities, and ambiance, scent plays a vital role in shaping...